For Ludovic Bonneton, the launch of Bon Parfumeur – a contemporary Parisian fragrance house – meant finally acting on a long term fascination with perfume. A former digital director for the French brand Yves Rocher, Bonneton’s line-up made its introduction with just 15 fragrances; designed to be mixed and matched – as much as scent can be – the bottles exhibit a clean aesthetic with subtle branding and a light colour palette, courtesy of Ronan Teissèdre. Below, Ludovic further fills us in.
We have a new approach to perfume for a new kind of consumer; they expect something unique in unexpected places. You will not find Bon Parfumeur in the traditional perfume department. We want to be where the new innovative brands are – our selection of stockist is representative of this desire to be unique.